The Times of India Group instituted the Pradeep Guha trophy for Young EMVIE Of The Year was awarded to young gun - Rupesh Shah, Wavemaker; Recognition...
The new guidelines are the result of an extensive research exercise among 11 audience measurement bodies, working with international media owners and media buyers.
Dipankar Sanyal, CEO, Platinum OOH, Vinkoo Chakraborty, Business Head, Rapport, Gulab Patil, CEO of Lemma, and Syed Haseeb Arfath, Chief Technology Officer, Signpost India brought forth...
Panasonic SignEdge Digital Network (SDN) provides unique technology and infrastructure, allowing seamless integration capabilities with third-party software and applications in the digital screen retailers.
As the incumbent, Ocean has held the rights to sell the unique outdoor advertising landmark for more than 10 years.
Adidas, which recently rolled out the new phase of its ‘Impossible Is Nothing’ campaign to express commitment to Indian women athletes, once again leverages the power...
In a note, Broadsign explains the use of the new yield optimisation engine for its Broadsign Direct sales and campaign management tool.
The campaign, executed by leading OOH firm Srishti Communications, is writ large on dynamic DOOH media sites at the railway station, along with static backlit glow...
Eyetalk Media Ventures partners Vivo India in taking social media influencers and diners to DOOH
Kinetic India rolls out the creative campaign exclusively on JCDecaux India operated bqs media in Delhi NCR
