JCDecaux executes Sunfeast Farmlite's innovative campaign at Bengaluru airport, wows passengers
The brand has drafted an exclusive BTL plan which includes OOH medium, mall activations and new initiatives like augmented reality and flash mob to promote its...
Kolkata experienced music & celebrations with the Tata Sky Karaoke service through an appealing out-of-home activation
By extending their affiliation with the Sunburn Festival, Woodland created enough buzz once again with a bang. The youth brand has developed an innovative experiential experience...
Advertising by political parties if excluded, overall ad growth for industry will stand at 9%
Human participation at outdoor has helped the brand in creating a much higher recall and building greater impact
Webchutney and OML collaboratively created an interactive waste bin that spreads the anti litter message among music fest revelers.
Its strategy of rock-bottom tariffs and barebone services has helped it break even within a year of launch. Can it sustain this growth?
The quest to create Kingfisher's Good Times continues with the World's First Beer Dispenser triggered by Head-banging.
The brands have leveraged the popularity of coffee shops as youth hangouts to promote Free Internet Zone.
