The agency also bagged the outdoor media mandate for two additional regions -- Delhi & Rajasthan circles
Milestone Brandcom executed the 21-day campaign in 34 cities
Nabendu Bhattacharyya will continue as CEO and Managing Director of Milestone Brandcom, reporting to Ashish Bhasin, Chairman and CEO of Dentsu Aegis Network South Asia
Milestone Brandcom planned and executed the innovative campaign in three cities
The OOH firm used a range of OOH formats like Tab Cabs, billboards, bus back panels and hand side panels, station branding and bqs in Mumbai
Indian OOH industry should look to leverage the new technologies to forge ahead in business, says Bhattacharyya
Sunder Hemrajani, MD, Times OOH, said in his concluding remarks that this year's convention was a big leap in terms of content and engagement
In the overall tally, Milestone Brandcom picked 15 metals, while Madison Out-Of-Home bagged 9, and Kinetic Worldwide India, GroupM Dialouge Factory & Brandscope India won 5...
Noomi Mehta, CMD, Selvel One Group & Chairman, IOAA, and Nabendu Bhattacharya, Managing Director, Milestone Brandcom, address the inaugural session
The outdoor campaign covered 500 touch points in Mumbai, Delhi, Bangalore, Pune, Ahmedabad, Surat, Rajkot and Baroda
