Emotional connect along with visibility at vantage points
The 3-D innovation campaign has been initiated across strategic locations in Kolkata as part of the entertainment channel's promotion of its new fiction show.
Executed by Platinum Communications, the initiative had an interesting mix of media across two vehicles that promoted Idea's brand saliency and product highlights.
The bus terminals to take reach to over 2 million people per day
SET Max creates a romantic sensation on the OOH medium to promote Aashiqui 2's world premier on TV.
