Plain red and yellow billboards were installed with smell of fries emitting from them
The holographic visual is made possible with holographic fans that produce a 3D image seemingly floating in the air by having the spinning fan invisible to...
In France, JCDecaux manages over 2,500 screens in all the environments where it is present: Urban digital (cities, digital window displays in local stores, premium retail)...
#NBAInMyBackyard outdoor campaign trends from the Gateway of India to social media
Through this agreement, the DOOH media firm’s consumer engagement platforms TagTalk and BizTalk will be available online to advertisers and provide buyers with actionable audience insights,...
In her years of work experience, she has been associated with JWT, Leo Burnett and Publicis Capital Mumbai
The conference will feature a panel discussion on 'What will it take for brands to plan big for Karnataka OOH', addressed by Abhijit Sengupta, CEO, OAP;...
Vanita has led media for businesses in diverse categories -- from Coca Cola, Godrej Consumer Products, Pidilite, and McDonalds to Tata Chemicals, Ceat, Piramal, among others
Year-to-date 2016 the OOH industry is up 3.8 percent, and is outperforming the local media sector, which was down the first half of 2016, according to...
According to Outdoor Advertising Association of America (OAAA), OOH continues to see significant growth compared to other media.
