Speaking at the East Talks OOH conference in Kolkata, Rajeeb Bhattacharya, East & South, Kinetic India highlighted that brands have great opportunity to tap these markets...
Carat India has won the consolidated media mandate of Columbia Asia Hospital and the agency will manage the brand's OOH account too.
Vodafone 4G campaign recently went into an outdoor overdrive with metro rail branding, mall activations and traditional OOH
The creative of the campaign tries to encapsulate the whole story that goes behind being successful and how every moment of that journey is worth celebrating.
Leading tea brand Goodricke taps a potential TG at the legendary Kolkata Book Fair 2016 by creating dramatic installations of teacups and teapot.
Out-of-home (OOH) adspend in the UK broke the £1 billion barrier in 2014, and is predicted to grow by 4.8% in 2016, according to forecasts from...
Organised Outdoor Options, New Delhi and Outdoor Advertising Professionals (I) Pvt. Ltd., Bangalore have executed this high decibel campaign at key markets having the right distribution...
Leading online fashion portal KOOVS, after achieving a sales growth of 210%, is all set to raise its budget in advertising and promotions with OOH and...
Throughout 2016, OAAA will honour OOH accomplishments, observe important industry milestones, and show appreciation for those who have helped pave the way for today's leaders.
The agency's specialist unit Platinum Outdoor has won the business in a highly contested multi-agency pitch. With an aggressive product pipeline in place till 2020, Tata...
