The partnership enables delivery of dynamic content, augmented reality experiences, and omnichannel campaigns to Oriental Sunrise’s growing, premium network
Avijit Dhar, AVP – Marketing, Vedant Fashions will be participating in a panel discussion on the theme ‘How OOH builds unmissable brand visibility’
G. Ajay Row will be participating in a panel discussion on the theme of ‘Mobile + OOH = Leveraging hyperlocal brand advertising opportunities’
DAN Programmatic Launches AI Powered Audience Insights Engine ‘DAN Explore for Programmatic’
Manish Dua is President – Sales & Marketing, Orient Cement; Manas Mohan is Ideation Evangelist & Principal Consultant, Laqshya Media Group
The brand’s initiative ‘Maulichi Savali- Mother Nature’s Compassion and Care’ conceptualized by The Brand Brewery aimed at planning 1,000 trees on the pilgrimage route towards Pandharpur
Spread across 1.2lakh + sft across India, the campaign was launched in partnership with OMI, the outdoor agency arm of Laqshya Media
Ugam will join Merkle, a leading data-driven, technology-enabled, global performance marketing agency and part of the Dentsu Aegis Network
Mall media will be a big part of the campaign along with conventional media
The discussion will centre on ‘How OOH builds unmissable brand visibility’