The agency also bagged the outdoor media mandate for two additional regions -- Delhi & Rajasthan circles
PSI strategically captured student dominated locations for the campaign
Times OOH senior management talks about what it took to grow the company's turnover ten-fold in a matter of 7 years
7 specialist agencies had pitched for the mandate
The activation campaign, spread over 21 days, covered six Mumbai Lok Sabha constituencies where the AAP has contested, extending into the most interior parts of the...
The campaign matches the adrenaline pumping effect of the show through some death-defying stunts created on the OOH platform.
The brand's new campaign has been executed across 80+ towns involving more than 180 media options for a period of 45 days.
The thematic campaign includes multiple TVC's, press, OOH, and digital communication
To capture the youth audience, Vespa Scooters leveraged the OOH medium in a stylish way with the help of Percept Out-Of-Home agency.
ITC has strategically deployed a new brand proposition:'Playful Chemistry' on the OOH medium to promote its new range of Engage deos.