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Results For "Magna"

23 News Found

Indian ad industry revenues to hit Rs 1.2tn in 2024; OOH revenue will increase +16%: MAGNA
Indian ad industry revenues to hit Rs 1.2tn in 2024; OOH revenue will increase +16%: MAGNA

In OOH News By M4G Bureau - June 24, 2024

Government push on infrastructure and urbanisation will boost OOH inventory especially premium formats

MAGNA forecasts +10% global ad revenue growth, OOH growth at 7%
MAGNA forecasts +10% global ad revenue growth, OOH growth at 7%

In Research By M4G Bureau - June 17, 2024

India among the most dynamic ad markets this year

Indian advertising economy touches Rs1tn: Magna Global Ad Forecasts – Dec 2023 Update
Indian advertising economy touches Rs1tn: Magna Global Ad Forecasts – Dec 2023 Update

In OOH News By M4G Bureau - December 14, 2023

India is now consistently the fastest growing market and leads the ad spend growth globally. India moves into top ten markets and forecast to climb to 8th position by 2028.

Magna US advt report predicts double digit growth for OOH in 2021
Magna US advt report predicts double digit growth for OOH in 2021

In Research By M4G Bureau - April 01, 2021

Overall non-political linear ad sales (TV, radio, print, OOH) will grow by +1% to $77 billion.

Global ad spend rebound likely in 2021, says report
Global ad spend rebound likely in 2021, says report

In Research By M4G Bureau - December 09, 2020

MAGNA’s global advertising market place report spells positive forecast for the advertising and marketing industry, driven by expected economic recovery and COVID vaccination

Political ad spend to mitigate US market decline in 2020 second half: MAGNA report
Political ad spend to mitigate US market decline in 2020 second half: MAGNA report

In Research By M4G Bureau - September 21, 2020

In its recently released US market half-yearly advertising report, MAGNA expects the market to stabilise in the second half; a 4% rebound in 2021 advertising spend

Diversifying ad formats works better for advertisers, says study by Twitter, MAGNA & IPG Media Lab
Diversifying ad formats works better for advertisers, says study by Twitter, MAGNA & IPG Media Lab

In Research By M4G Bureau - July 16, 2020

According to the report, media-mix helps marketers for better storytelling and to drive awareness, purchase intent and brand favorability

Indian net advertising revenues recovery at 8.6% in 2021, says Magna Forecast
Indian net advertising revenues recovery at 8.6% in 2021, says Magna Forecast

In Research By M4G Bureau - June 16, 2020

The report says that although global OOH ad sales are expected to fall by 22% with the deeper fall in transit segment, India’ net advertising revenues seem to recover in the next year

US OOH sales gain +7% in 2019 H1: Magna Fall 2019 report
US OOH sales gain +7% in 2019 H1: Magna Fall 2019 report

In Research By M4G Bureau - September 23, 2019

Magna now expects that total OOH advertising sales will increase by +5.2% for full year 2019 and +3.2% in 2020

OOH to outperform traditional media: Magna Report
OOH to outperform traditional media: Magna Report

In Research By M4G Bureau - June 24, 2019

Latest MAGNA report forecasts advertising revenues to grow for the tenth consecutive year in 2019 to reach $600bn

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