Kinetic Worldwide launches a SAS tool to directly measure and quantify any OOH campaign's social media reach and awareness.
Out-of-home (OOH) adspend in the UK broke the £1 billion barrier in 2014, and is predicted to grow by 4.8% in 2016, according to forecasts from...
The brand executed the campaign in 20 cities across India involving the traditional OOH formats around the launch of the product with 810 media units.
Fast growing OOH agency Streettalk appoints Rajat Sikder, Vipul Mehta, Sumanth Mutt and Hardeep Singh, all in the same day to strengthen its team. All these...
This contract includes semi-naming rights of metro station along with complete branding and 500 sq m of advertising space rights.
Involving large LED screens, interactive sessions, giveaways, fitness activities, the brand activation drew good response from the corporate crowd aiding the excitement around Reebok's new ZPump...
The new logo is designed on geometric patterns using three colours keeping three forces of nature (earth, water and air) in mind.
In a market where authority regulations are posing as the biggest hindrance, the association should remain united in forming regulations and completely remove illegal media of...
With experience spanning over 16 years in the industry, Amit served at Kinetic India for more than 7 years.
The strategic choice of engaging with the'Delhi metro' platform is to"remind & display entire range of Renault India cars available to the target audience who's on...
