Emily's will explore how measuring the effectiveness of OOH advertising differs from other media channels
The media is a vast 1,000m² digital ceiling screen which spans the three internal streets and the central courtyard. This new advertising opportunity is available to...
“It's tempting to believe we reached a conclusion solo, but more often, it’s a multiple of influences that brings the final realisation,†Gary Danks, GM, AIM...
Amanda Dorenberg, President, Canadian Out-of-Home Marketing and Measurement Bureau (COMMB) gave an insightful talk on the future of OOH at the recently concluded OAC 2023
The first three sessions at OAC 2023 covered broad topics such as gamification of ads, media mix modelling, and using ideas to attract budgets.
Launches #DeshKaKulhad collection to support local art and artisans.
Mumbai Metro expansion will spur advertising on its networks
Executed by media planning and buying agency, Wavemaker, and with the creative handled by FCB Ulka, the month-long integrated marketing campaign is aimed at appealing to...
