As OOH gets ready to embrace new dynamics, enabled by digital technologies and emerging advertiser needs, is the industry empowered with the right skills to match...
Remi Roques, General Manager - APAC, Broadsign asserts that pDOOH is making a significant contribution to the overall revenue growth of OOH. In an interview with...
Revolt plans to triple the size of their DOOH network—by the end of this year.
Thousands of screens from over 75 clusters and locations integrated with Lemma displayed the message of "75 years of Independence" programmatically as part of the campaign.
Asiaray used proximity geofencing to activate Gojek's "GOTOMALLS" campaign on DOOH screens across TEL, targeting on-the-go audiences.
Can-Victor Sahin, Co-Founder & CEO of Berlin-based Retalos, provides an analysis of how Performance Out-of-Home Marketing (POOHM) will provide advertises with inbound data feedback on the...
The timing of this immersive ad campaign at Cinépolis was to build the brand association of Alexa with smart home.
The branding has been executed in association with Times OOH and The Brand Sigma – the agency for this campaign
Geopath will utilise state-of-the-art data, technology, and media research methodologies – alongside a holistic integrated approach – to provide powerful tools that give advertisers the ability...
Through his career of nearly three decades, Rana Barua is known for being a progressive business leader who has turned around companies, created award winning cultures...
