“From zero income from spaces within malls, we’re now seeing double-digit year-over-year growth in ad revenue across our portfolio,” says Nishank as he recognises the potential...
The campaign is executed by Ideacafe agency
This collaboration is setting a new benchmark for performance, durability, and sustainability.
Kotak has also secured branding rights for the BKC and CSMT (VT) metro stations to enhance visibility.
OpenDirect 2.1, the updated programmatic trading standard, allows OOH buyers to plan, buy, activate and report directly from premium publishers
The recent Auto Show 2024 at Nexus Ahmedabad One Mall showcased the effectiveness of out-of-home advertising in boosting brand visibility and consumer engagement during the peak...
However, the traffic volumes have grown month-to-month compared to corresponding months of 2023
Goldee Patnaik, Vice President of India Marketing at itel Mobile, shares how innovations are reshaping OOH advertising and why strategic integration with digital media is key...
The campaign highlights the AI features introduced in the latest model iPhone
Vipin will be in charge of the advertising department which falls under the licensing department among a total of 13 departments allotted to him
