The outdoor concessionaires are yet to receive the final nod for rolling out the party’s OOH publicity campaign
The contract will be awarded for a period of 3 years
The agency’s clients will advertise on Pluvo’s unique air-purifying advertising inventory in London
The move comes ahead of the Lokh Sabha election and the heavy outdoor campaigning expected from political parties
The new solution will be launched at Paris Aéroport, then at Changi Airport Singapore in April, before being gradually rolled out across main hubs
Group EBITDA increased by 4.6% to £19.9 million, on a proforma basis, and £19.3 million on an adjusted basis
Sources indicate that the guidelines will be released in just a few days from now
OOH firms lukewarm to media opportunities on this soon-to-be-operational Metro network
The move is directed at rooting out unauthorised outdoor advertising
Amit Bahl, director of the firm, expresses concerns over market getting flooded with low-cost, low-quality products
