Rajib Basu will be sharing his perspectives on 'What's attention economy got to do with media: Direction finders for OOH'
The court takes cognizance of the non-commercial aspect of the messaging displayed on the hoardings, signages, etc
Dr Uniyal will be sharing his perspectives on 'Building a game-changing talent strategy for OOH'
Rohit Chopra, COO, Times OOH sees brands becoming more favourably disposed to DOOH advertising.
Media operator’s investment in green technology empowers brands to engage key audiences while driving change through its OOH platform
This initiative reaffirms the JCDecaux Group's commitment to active participation in the fight against climate change by adopting eco-responsible practices
The exclusive rights will be given for 5 years, and extendable by another 5 years.
Indian air passenger traffic volume is fast regaining pre-Covid levels and is poised to become the third-largest air passenger market by 2024. Increasing audience levels at...
The Coca Cola owned beverage company’s latest ad for its honey-infused fruit juice is attracting eyeballs with its ingenious billboard
The Maximum City is seeing a new OOH landscape unravel as varied DOOH formats take positions alongside the larger-than-life traditional media, providing the advertising brands with...
