After handling the Bank’s launch duties, Madison Media will now be steering the media planning & buying for the brand across communication channels.
Issues like prior permission of concerned municipal authorities, visibility into likely RoI, high license fee, and streamlining of other procedures need to be addressed in order...
The company to putting up a new class of digital media assets at the airport, apart from beautifying the traditional formats
The conversion of premium classic OOH sites into digital, coupled with advertiser adoption of the flexible, dynamic and creative opportunities offered by digital formats, is driving...
OOH advertising as an enabler of smart city development came to be discussed at a conference entitled ‘Smart Cities in India – Journey So Far’, organised...
The DOOH player plans to put up such media at several other consumer destinations
BBMP will take stern action against agencies felling trees
For the first time, more than half of group revenue is derived from digital assets. During HY17, oOh! introduced a further 40 large format, premium-located digital...
Sam Patel, President, Arrow Digital & Manesh Shetty, Regional Sales Manager, Agfa Graphics Middle East - Agfa Graphics, share their perspectives on green printing for OOH...
The new product was reinforced through tissue papers with printed messages to use the newly launched face wash
