The campaign, planned and executed by Madison Outdoor Media Solutions (MOMS), was essentially directed at the e-commerce shopper universe.
The global public display market can be expected to grow from $6 billion in 2016 to $13.7 billion by 2021 in revenues
The Vulcan is powered with the V8 technology, a combination of superlative print quality, smart memory utilisation, speedy communication with advance cabling system, and thermal design...
The OOH campaign was meant to intrigue the audiences into gazing at the advertisement more than once
The innovative solution is being brought to India by Msquare Ad Roller India, a joint venture of digital printing major Macromedia and OOH firm Maverick Media
The business will be led by Ranji Cherian, President and Managing Partner, DDB Mudra South and Vishnu Srivatsav, Creative Head, DDB Mudra South.
Roopam brings with him a rich experience of 22 years across multiple markets; India, MENA, China, Vietnam, London
The issue came to the fore two years ago when the civic body came up with a new ad policy and effected a steep hike in...
The check-in counter is a vantage place for brand communications
A high intensity airport centric OOH campaign was launched across 7 major cities, in sync with the TV and digital campaign to communicate the new brand...
