According to Outdoor Advertising Association of America (OAAA), OOH continues to see significant growth compared to other media.
Mauricio Sabogal, Global CEO, Kinetic Worldwide, will speak on the theme'Are Digitally Empowered Consumers Changing OOH Environments Globally?'
The policy is expected to set stringent norms with regard to categories and shape of hoardings, use of colour, lighting and luminance of outdoor media, capacity...
Gerald has experienced all aspects of media planning, buying and AOR management in his career span of close to two decades
The move follows the Delhi High Court order mandating the Municipal Corporations of Delhi (MCDs) to root out unauthorised hoardings in the city within two months
A well-directed advertising policy that focuses upon developing media around public utilities will greatly augment a city's public infrastructure, says G S Rawat, founder of Supreme...
The orders issued by state-line takes cleaning drive in all parts of capital.
Ad Touch executed the outdoor campaign for the brand across major states in the east zone, for which around 190 billboard sites have been taken for...
Destination-based marketing and promotion delivers tangible results to advertising brands; Brandstand is at the forefront of such activities
Down the years, category advertisers like BFSI, media & entertainment, FMCG, telecom and real estate have had a domineering presence in the Indian OOH space. These...
