DOOH has the makings to make it big, say industry leaders
The Indian OOH media is at an inflection point. On one side, there is a big opportunity to engage with a greater number of advertising brands....
Ruchita Sharma, Head Marketing Operations & Communications, Swarovski India, Arun Marc D'Silva, Managing Director, Retail Interface, and Arif Saleem Padiath, Senior Business Manager - Zoya, Titan...
Recognise and reward good creativity in the outdoor space, says DaCunha
The Out-of-Home platform is social and perhaps the oldest form of social media, say Santosh Padhi & Emmanuel Upputuru
In his company, Livesey focuses on or promoting their product range around the world either directly or through distribution and partnership agreements
The OOH firm focused on high congregation points in the city
The aim of the campaign, spread over three months, is to generate mass response to the brand's offerings
The party used Christie digital projectors to display holographic images of Narendra Modi at election rallies scheduled simultaneously at various locations
RED FM in association with the Election Commission and led by the brand's RJ Praveen, a youth icon, drove the'Dabaa ke Bajaa' campaign supported by an...
