The first of its kind tool called SHARP (Strategic Hyperlocal AI-powered Reach Planner), is a state-of-the-art planning machine learning software for measuring the effectiveness and media...
The roofing solutions brand will also distribute bags/jholas on key gathering days
3000 Welspun Quik Dry towels will be put up each day outside the changing rooms for women at the Kumbh
The campaign, handled by Havas Media, has been rolled out in multiple cities at high footfall areas
The Gujarati national daily launched an OOH campaign and reach out to readers with a contest.
BEST Bus branding came out as an effective option to target south Mumbai masses
Combination of MediaMath's TerminalOne platform omnichannel capabilities and Place Exchange's proprietary data and IP places OOH on equal footing with other programmatic channels
BEST Bus branding came out as an effective option to target south Mumbai masses
The company is now developing standardised quality media at all stations such as lit unipoles at the entry- exit points, hanging signages on platforms, etc
Some 100 cabs have been branded
