Sunday, October 25, 2020

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Results For "MAGNA"

18 News Found

Political ad spend to mitigate US market decline in 2020 second half: MAGNA report
Political ad spend to mitigate US market decline in 2020 second half: MAGNA report

In Research By M4G Bureau - September 21, 2020

In its recently released US market half-yearly advertising report, MAGNA expects the market to stabilise in the second half; a 4% rebound in 2021 advertising spend

Diversifying ad formats works better for advertisers, says study by Twitter, MAGNA & IPG Media Lab
Diversifying ad formats works better for advertisers, says study by Twitter, MAGNA & IPG Media Lab

In Research By M4G Bureau - July 16, 2020

According to the report, media-mix helps marketers for better storytelling and to drive awareness, purchase intent and brand favorability

Indian net advertising revenues recovery at 8.6% in 2021, says Magna Forecast
Indian net advertising revenues recovery at 8.6% in 2021, says Magna Forecast

In Research By M4G Bureau - June 16, 2020

The report says that although global OOH ad sales are expected to fall by 22% with the deeper fall in transit segment, India’ net advertising revenues seem to recover in the next year

US OOH sales gain +7% in 2019 H1: Magna Fall 2019 report
US OOH sales gain +7% in 2019 H1: Magna Fall 2019 report

In Research By M4G Bureau - September 23, 2019

Magna now expects that total OOH advertising sales will increase by +5.2% for full year 2019 and +3.2% in 2020

OOH to outperform traditional media: Magna Report
OOH to outperform traditional media: Magna Report

In Research By M4G Bureau - June 24, 2019

Latest MAGNA report forecasts advertising revenues to grow for the tenth consecutive year in 2019 to reach $600bn

OOH ad sales grew by +8.5% in US in 2018: Magna report
OOH ad sales grew by +8.5% in US in 2018: Magna report

In Research By M4G Bureau - April 08, 2019

The report shows that OOH is the only linear media type to experience consistent organic revenue growth

Tech-savvy OOH outperforms other traditional media
Tech-savvy OOH outperforms other traditional media

In Research By M4G Bureau - February 01, 2019

A Magna report, among other findings, says that OOH is the only traditional format that has experienced consistent growth in global advertising sales in the last ten years

OOH the only traditional medium to grow in 2018, says MAGNA report
OOH the only traditional medium to grow in 2018, says MAGNA report

In Research By M4G Bureau - December 07, 2018

The MAGNA report on global advertising market trends says that DOOH NAR grew by +16% this year to reach $5.7 billion

Global ad spends in 2018 strongest since 2010
Global ad spends in 2018 strongest since 2010

In Research By M4G Bureau - June 22, 2018

Global ad spend remains strong thanks to robust economies -- US +6.4%, China +10%, Russia +12%, India +12.5%; The only traditional media category to show moderate growth in 2018 will be OOH

‘Only OOH likely to post net revenue growth in US in 2018’
‘Only OOH likely to post net revenue growth in US in 2018’

In Research By M4G Bureau - March 26, 2018

In US, OOH is going to be the only traditional medium expected to have fruitful growth attributed by the digital and ambient advertising formats, reports MAGNA

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