Government push on infrastructure and urbanisation will boost OOH inventory especially premium formats
India among the most dynamic ad markets this year
India is now consistently the fastest growing market and leads the ad spend growth globally. India moves into top ten markets and forecast to climb to...
The agency will be headquartered in Gurgaon
India is recovering from aftereffects of demonetisation introduced in Q4 2016 and the currency deficit faced during this period has helped the country leap frog towards...
Veridooh's proprietary and patented solution, SmartCreative, collects data to track, measure, and verify the performance of DOOH campaigns.
Leading voices of Indian OOH representing media owning firms shared their responses to 12 questions centred on the current business environment as well as the steps...
Dipankar Sanyal, CEO, Platinum OOH, Vinkoo Chakraborty, Business Head, Rapport, Gulab Patil, CEO of Lemma, and Syed Haseeb Arfath, Chief Technology Officer, Signpost India brought forth...
A public service OOH campaign SHOUT4MASKS aimed at raising funds to distribute protective masks in South Africa has a 3D fabric mask spanning 4 meters in...
Ahoy’s mobile advertising capabilities will become part of both Moving Walls’ OOH planning platform and Location Media Xchange (LMX)