The Outdoor Advertising Awards (OAA) 2018 contest has generated an overwhelming response from the Indian OOH industry, with intense participation of brands, specialist agencies and media...
An innovative tea-kettle distributed at tea stalls popular with the workers generates wi-fi that is then made available to them for free
The visitors in a Delhi mall were engaged through their smartphones which were connected with DOOH screen to score the goal
Meant for clients, the tool aims to capture the trend of changing audience behaviour and understand the nuances of various consumer cohorts across media touchpoints, backed...
After sending out the message via TV, Digital medium, the brand takes ‘Be Found’ campaign to OOH platform to garner maximum eyeballs
Jim Liu, CEO of LabOut Advertising (Shanghai) China, will make a presentation on the theme of ‘Up & down in China OOH's digitalisation’
The metals were won for the Mercedez Benz campaign entries titled ‘Madhubani’, ‘Pattachirtra’ and ‘Warli’
This strategic acquisition has been made to expand GSC rapidly and lend its core sports technologies across the avenues of sponsorship management and fan engagement
Large OOH formats, comprising hoardings, unipoles and transit media, have been deployed hugely for Dollar Bigboss and Missy campaigns
The campaign which covers markets ranging from Tier 1 cities to Tier 6 towns was designed to build a large base for the watch brand
