Anna Bager & Vincent Lam will speak on the two largest OOH markets, the US and China
Remi du Preez highlights the transformative power of programmatic out-of-home advertising, advocating for seamless integration, industry standards, and transparency.
The Forum will be held in Bali, Indonesia from November 1-3
We have witnessed an exponential growth of programmatic campaigns by leading clients, states Aman Nanda, Chief Strategy Officer, Times OOH
Sketch Street Media rolled out the branding initiative
This contract will be managed by JV STDecaux, 60% held by JCDecaux and 40% by Shanghai Shentong Assets Management Co., Ltd.
The promotion was done through Print, Radio, TV, OOH, On Ground and Digital & Social engagements.
Industry leaders believe the unification will likely lead to a consistent ad policy regime across all areas that were hitherto under 3 different civic bodies
Digital wall painting has revolutionised rural and semi-urban brand advertising, as well as government campaigns for social messaging, providing a big step-up from traditional wall painting.
Together with its agency partner Mediacom and GroupM’s Outcome Media Company Xaxis, Mars used a location-based solution which generated 30K visitors in physical store visits and...
