Spread across 12 cities, the month-long campaign has been executed in print, digital, alternative and outdoor media
The agency bagged the account following a multi-agency pitch
As part of the contract, the brand will showcase identity via stadium branding
The combined entity will offer a unified OOH media inventory, marketing and sales management solution, streamlining static and digital OOH operations for media owners
Landmark deal puts Coca-Cola at the heart of the entertainment industry in MENA as the UAE’s first indoor venue is named the ‘Coca-Cola Arena’
A mix of formats such as billboards, bus shelters and mall media has been used to garner maximum eyeballs
The private real estate company, Sai Estate Consultants Chembur Out Ltd, launches an online and outdoor campaign based on the current election campaign theme .
Elbert D’silva to spearhead the Product Leadership & Excellence Team
‘The Sea Is The Sky’ was an Ocean digital creative competition winner
Backlite Media is now the advertising partner for Roxy Cinemas at Boxpark, La Mer, The Beach and City Walk
