The campaign set off much discussion across media and e-commerce circles
To create awareness for the new flavour amongst the youth, across Mumbai, Delhi and Bengaluru, the brand mandated Madison Integrated Experiential Solutions to conceptualise and implement...
The OOH campaign, executed by Kinetic Worldwide India, is essentially targeted at the affluent urban youth
The event also highlighted several interesting packages related to these marquee properties in Delhi NCR
The brand opted for a massive OOH campaign using more than 200 properties including traditional hoardings, flyover pillar brandings, LED board, kiosks and bus-shelters.
Bright Outdoor Media executed the brand's 30-day campaign in Mumbai
The new airport media includes a mega video wall, six digital MUPIs and eight digital suspended screens
In New Delhi, the campaign is being run on the two premium glass facades at Shivaji Stadium Metro Station and Dhaula Kuan Metro Station, both on...
The OOH firm has used some 1,200 media units across 32 cities for the campaign
The brand has pressed into service its unique'Mobile Service Van' to connect with both prospective and existing customers in the rural areas
