Increasing use of digital signages in OOH advertising is one of the key contributing factors
With the DDB Mudra Group moving towards digital driven transformation; Sommnath would be playing a pivotal role at DDB MudraMax by putting digital and tech at...
The MDEX determines each brand's mobile performance against five dimensions: Discoverability, Mobile Optimization, Navigation and Content, Utility and Usability, and Driving Desired Actions
The campaign was launched in three cities -- Delhi, Mumbai and Bengaluru, and executed by Alakh Advertising
The Outdoor Asia team went out in Delhi NCR, Mumbai and Kolkata to gather people's views and perceptions about outdoor advertising and how it can influence...
Pinot joins the team with more than a decade of experience in the field of advertising.