The panel discussion at OAC 2018 was chaired by Lloyd Mathias, Independent Marketing Consultant & ex-Marketing Head, HP’s Consumer PC Business, Asia-Pac & Japan. The panel...
The two-day convention has drawn the participation of over 500 delegates including global and Indian OOH CEOs, senior government officials, media planners, brand custodians, consultants and...
Gayatri Ojha spearheads Marketing & Corporate Communications, Innovation and CSR for Total in South Asia
Pramod is part of Kotak Mahindra Bank’s core marketing team, and a key resource in strategic planning, buying and implementing the efficient media strategy for offline...
The Open House deliberations will focus upon regulatory matters (licensing policies, imposition of taxes with retrospective effect &/or new taxes / duties leading to unmanageably high...
The media rights will be given for a period of 5 years
Jim Liu, CEO of LabOut Advertising (Shanghai) China, will make a presentation on the theme of ‘Up & down in China OOH's digitalisation’
The company enhances online advertising performance by enabling more relevant and contextual campaigns with accurate and granular location and geometry data of the world
After several rounds of discussion with the representatives of MESC, IOAA has come out with a three-stage implementation of skill based training for the OOH Industry
The consultancy practice will be focused on providing advice and guidance to the OOH sector in particular and the broader media industry
