Rajib Basu will be sharing his perspectives on 'What's attention economy got to do with media: Direction finders for OOH'
DOOH gives advertisers the chance to be more creative at a much lesser cost, says Dipankar Sanyal, CEO, Platinum Communications
Agencies and advertisers will have the opportunity to deliver long form creative on DOOH across the UK.
Flux Outdoor is working globally with the world's biggest advertisers and across 250 publishers
Most digital assets are located in prime locations, and being viewed by primarily the same group of people. Hence, that helps with increasing the frequency but...
The court takes cognizance of the non-commercial aspect of the messaging displayed on the hoardings, signages, etc
Selected tennis highlights will be shown in 13 UK cities
Dr Jain will be speaking on the theme of 'How a growing DMRC network is creating greater advertising opportunities'
Jayesh Yagnik, CEO, MOMS Outdoor Media Solutions says that DOOH brings advertising to life, but these are still early days for this medium as DOOH media...
Geetika Gulati, Director, Alakh Advertising & Publicity says that ROI from DOOH measures up the expectations and as media companies gain a deeper understanding of this...
