The movie Ice Age was promoted through installations of life-size movie characters on Mumbai streets along with some motion-censored snowfall experiences at all PVR multiplexes across...
As part of their'Find your pair' campaign, Metro Shoes uses traditional media to ambient outdoor formats in nine Indian cities.
Fashion creatives on large outdoor formats invite fashionistas to login and shop.
When other media formats are going through rapid digital metamorphosis, how far can OOH lag from the digital boom? Outdoor Asia went out to do a...
The idea of a smart city is to bring in an inclusive growth through development of physical, institutional, social and economic infrastructure. Now, how important is...
Pride in London's innovative digital OOH campaign in London aims to be inspirational to the country's LGBT community right before the fabled parade later this month.
Resonating fellow speakers' opinions that OOH is fascinating and pose tremendous amount of possibilities, David Payne, Director, Mediabridge, UK, took us through some amazing OOH campaigns...
Shunning the ambiguity of bureaucratic plans, RP Thakur, Executive Director, Non Fare Revenue, Ministry of Railways, took us through the most advanced plans on infrastructures and...
During the open house, the audience were divided into teams of six and made to dwell upon ways technology could alter the nature of outdoor advertising...
Looking beyond generation of revenues, Avijit Dubey, National Business Manager, Tyvek Graphics, called upon the advertising fraternity to give itself a green edge and take responsibility...
