The tender will be given for 5 years
Media owners in the state meanwhile find little merit in the government’s announcement of uniform OOH policy
The revised draft ad bylaws to be presented for court hearing in 2-3 days
The data-led approach helps oOh! In developing sites that deliver superior audience metrics
Media owners believe they already have deemed permission for displaying advertisement on hoardings unless the new advertisement bylaws ‘Outdoor Signage and Public Messaging Bylaws 2018’ replaces...
Stadium Signage Designed to Revolutionize Fan Experience with the ability to increase revenue from new advertising streams
The media operators are required to submit their applications for due authorisation of their respective hoardings not later than June 30
DOOH is redefining human engagement, says Ocean CEO Tim Bleakley
Even if DOOH replaces static media in Mumbai, there will be enough scope for digital wide format printing, say printers
Even as Smart City projects come up focusing on public conveniences; these utilities are yet to find a strong foothold as advertising formats in brands’ budget...