ideacafe appoints seasoned OOH professional Raza Syed as Sr. VP

In OOH News By M4G Bureau - October 30, 2023

In his illustrious career, Raza has worked on award-winning campaigns for diverse brands like One Plus, Dyson, L’Oréal, Ikea, Cred, South African Tourism, Colgate, Etihad, IDBI Bank, World Gold Council, Renault Datsun, Swiggy, JK Tyres, and others.

SailGP ‘We Are Racing’ dominates Piccadilly Lights

In Digital OOH By M4G Bureau - August 31, 2023

The week-long 3D DOOH campaign is timed with the global championship’s European leg

ChargeEuropa expands its footprint in Poland, partners hypermarket store chain Selgros

In OOH News By M4G Bureau - August 29, 2023

Transgourmet Polska, owner of Selgros, has chosen ChargeEuropa to deploy EV/DOOH charging throughout the entire retail chain across Poland.

Worldcom OOH achieved 26 billion OTS through 827 campaigns in 2022

In OOH News By M4G Bureau - April 04, 2023

Worldcom OOH rolled out campaigns in 34 countries, across 189 cities in 2022, says the company.

LG Electronics showcases its flagship business solutions product LG MAGNIT

In OOH Solutions By M4G Bureau - March 09, 2023

The leading consumer durables and solutions brand organised its Grand Tech Seminar in the expo format in Hyderabad.

Laqshya Media Group’s Inventech creates first-of-its-kind AI algorithm gesture tech for Absolut Glassware

In Digital OOH By M4G Bureau - March 01, 2023

Florian Sallaberry, Group Head- International Brands at Pernod Ricard India, says, “We are thrilled to partner with Laqshya Media Group on this Absolut Glassware Launch Activation, which showcases our shared commitment to promoting inclusion and diversity.”

LG & Broadsign launch revenue-generating SoC solution for webOS commercial displays

In OOH Solutions By M4G Bureau - February 15, 2023

Businesses can now leverage Broadsign’s powerful content management solution to deliver ads across LG commercial display networks without external media player

Saatchi & Saatchi, TMW Unlimited, St Luke’s, Dentsu Creative bag top prizes in Ocean’s annual digital creative competition

In Digital OOH By Rajiv Raghunath - October 14, 2022

EE, Zoom By Ocado, Solgar, The Trussell Trust are among the award winners

Abhinav Sharan, AVP & Head of Retail Marketing, Bata India, joins OAA 2022 Jury

In OOH News By M4G Bureau - July 06, 2022

Abhinav, who has won many awards and recognition in his kitty , comes with 15+ years of hands-on experience working with MNCs such as Panasonic, Nokia, Microsoft, Pernod Richard and LG Electronics.

Broadsign announces support for System-on-Chip Smart Screens & Solutions

In Digital OOH By M4G Bureau - May 09, 2022

OOH ad-based CMS and player for SoC signage debuts ahead of ISE 2022; streamlines the delivery of campaigns across a range of popular smart screens