Hyundai unveils unique LEGO installation in Gurugram to promote Hyundai Exter

In Campaigns By M4G Bureau - August 22, 2023

The installation is up at the busy Cyberhub

JCDecaux & VIOOH launch pDOOH in Brazil

In Digital OOH By Rajiv Raghunath - June 22, 2022

The first programmatic campaign resulting from the partnership was operated by Yahoo's Demand Side Platform (DSP) by advertiser InfinitePay

Interface tech major Ultraleap raises £60 million in Series D fundraise

In Digital OOH By Rajiv Raghunath - November 18, 2021

“Our aim with this Series D raise is to accelerate the transition to the primary interface – your hands – because there are no physical controllers, buttons or touchscreens in anyone's vision of the metaverse,” says Tom Carter, CEO, Ultraleap

The LEGO group appoints Initiative as global media agency

In OOH News By M4G Bureau - November 28, 2017

Earlier this year reinvented, the agency bags third account of LEGO following the Carlsberg win and retaining the Amazon business