The second day of the convention began with thought provoking talks on the need to relook at brand communication and audience fragmentation.
The first three sessions at OAC 2023 covered broad topics such as gamification of ads, media mix modelling, and using ideas to attract budgets.
“That's the magic of OOH - it's larger than life, in your face, bold and beautiful,†said Manoj Bajpayee, distinguished actor and Padma Shri awardee, while...
The 17th edition of the Outdoor Advertising Convention will be held over two days and will feature panelists and speakers from diverse business background
For 20 years, the KAP Media team has had a major presence at San Diego Comic-Con, assisting large brands with OOH presence just as hundreds of...
The brand aims to widen its consumer base outside it’s home base of Kerala.
Edge1's real-time monitoring and reporting functionalities offer Wallop Advertising insights into campaign performance, audience engagement, and return on investment (ROI)
M4G spoke with Adarth Technologies as they prepare to present their innovations at the upcoming OOH Expo in Delhi.
Jayen Mehta will speak on the theme of 'India's Largest FMCG Dairy Brand Built on OOH'
M4G spoke with EverGlow LED as they prepare to present their innovations at the upcoming OOH Expo in Delhi.
