DOOH Platform MASTRUM launches 1st phase on 34,000 screens across Japan

In Digital OOH By Rajiv Raghunath - October 12, 2023

MASTRUM, powered by Moving Walls, is a white-labeled, customised DSP/SSP platform tailored to the Japanese OOH advertising market

Basketball fever grips Manila as FIBA World Cup comes to town

In Campaigns By M4G Bureau - September 05, 2023

As part of the ongoing basketball world cup, the pillars at Manila Airport’s Terminal 3 were wrapped in vibrant displays.

Moving Walls to power MASTRUM platform customised for OOH advertising in Japan

In Digital OOH By M4G Bureau - April 28, 2023

MASTRUM is an impression-based digital OOH advertising platform that provides ad space trading, ad serving, and programmatic DOOH advertising to meet domestic and international demand

‘DOOH can do the same things as TV and digital’

In Viewpoints By Rajiv Raghunath - February 20, 2023

Jun Sakurai, CEO of LIVE BOARD, Japan’s foremost DOOH ad network publishing service that enables demographic targeting and measures the number of impressions, shares his perspectives on the business growth trajectory, prospects of pDOOH and globalisation of business, in an interview with Rajiv Raghunath. Edited excerpts:

Japanese OOH major jeki inks deal with Moving Walls to tap into regional, global budgets

In OOH News By M4G Bureau - December 15, 2022

Moving Walls will leverage itself as a global media solution partner to bring global buyers to jeki media.

Jun Sakurai, CEO, LIVE BOARD, Japan to speak on globalisation of DOOH business at OAC 2022

In OOH News By M4G Bureau - July 07, 2022

Jun Sakurai has more than 20 years of experience working in the media & agency industry; before taking over as CEO of LIVE BOARD, Jun was CEO of dentsu X Vietnam, and MD of dentsu X China before that.

HMSI ‘Honda Homecoming Fest’ shines the light on owners of CB350 series

In Campaigns By M4G Bureau - April 26, 2022

Drawn from the legacy of Global Honda Homecoming event conducted in Kumamoto Factory (Japan), the event applauded the Homecoming of Honda’s iconic H’ness CB350 and CB350RS.

Consumer media content & tech records strongest growth in 5 yrs driven by digital audio, video, games & rebound in movie ticket sales: PQ Media report

In Research By M4G Bureau - February 24, 2022

PQ Media report cites the US remained the largest consumer media & tech market with total spending of $500.59 billion in 2021, followed by China ($290.44 billion), Japan ($198.72 billion), India ($101.77 billion) and the UK ($100.09 billion).

WOO onboards new members from 7 countries

In OOH News By Rajiv Raghunath - November 15, 2021

The World Out of Home Organization has added new members in Argentina, Mexico, China, Japan, Saudi Arabia, the US and UK

Leafberry’s Supernova beams Kanye West’s intriguing ‘Donda’ campaign

In Digital OOH By N Jayalakshmi - August 18, 2021

Kanye West music launches are often preceded by chaotic and brilliant marketing campaigns; Supernova is cut out for delivering the big impact for such a campaign.