Jun Sakurai, Head of OOH Business - Dentsu Japan, shares some insights from Dentsu Japan’s experience with data led approach to OOH and how it delivered...
Match spending could help businesses reach an additional 9.5m people, whilst one-to-one support and specialist events aim to help scale-ups on their journey to success
These appointments align with the trend towards advertisers running Global OOH Campaigns.
The one-day conference, attracting over 450 delegates, was held at Tokyo Midtown Hall and was the first event WOO has been involved with in Japan in...
The first OOH Tokyo Conference will be held on Thursday 20 February 2025.
Rana Barua, Group CEO, Havas India, South East & North Asia (Japan & South Korea) Havas Group – India has been re-elected to lead the body.
The Ad Club has forged a special deal with IPA - The Institute of Practitioners in Advertising, whereby every year > 4,000 practitioners future-proof their careers.
Tom Goddard in his session, ‘A new future for OOH: Driving cross-border Investments & Sustainability’ on Day 1 of OAC 2024 threw light on the opportunities...
First member from Saudi Arabia joins WOO
Consumer media usage grew at its slowest rate in more than a decade in 2023, some of which was the result of high inflation that caused...
