Laqshya's Hyderabad team has executed an innovative OOH campaign at the Hyderabad International airport to project Neeru's as the city's premier traditional clothing brand.
ITC has strategically deployed a new brand proposition:'Playful Chemistry' on the OOH medium to promote its new range of Engage deos.
Edutainment channel ZeeQ has created an interactive kiosk at Mumbai airport for children and parents to enable fun based learning.
john st., a Canada based independent agency, developed an innovative but simple campaign called'Stop the Drop' to raise awareness on dropping water levels.
The 3-D innovation campaign has been initiated across strategic locations in Kolkata as part of the entertainment channel's promotion of its new fiction show.
Executed by Platinum Communications, the initiative had an interesting mix of media across two vehicles that promoted Idea's brand saliency and product highlights.
SET Max creates a romantic sensation on the OOH medium to promote Aashiqui 2's world premier on TV.
The USP of the OOH campaign is the strategic mix of activities and branding that was not only in sync with the mood of the festival,...
Following the legacy of creating'nothing like anything' experiences, Micromax set up'Taar Ghar' helping 1500 people to send telegrams within two days
The way forward for the outdoor industry would be moving from static to engaging, while making the media more dynamic, topical and bringing out brand's promise
