Down the years, category advertisers like BFSI, media & entertainment, FMCG, telecom and real estate have had a domineering presence in the Indian OOH space. These...
DOOH has the makings to make it big, say industry leaders
Milestone Brandcom planned and executed the innovative campaign in three cities
The telecom major organised various entertainment and welfare activities to engage with lakhs of people congregated for the Rath Yatra
The Indian OOH media is at an inflection point. On one side, there is a big opportunity to engage with a greater number of advertising brands....
Innovative billboard creatives and eye-catching mall branding in Mumbai create OOH mileage for the show
Croma creates 3D experience in the outdoor
FM has proposed Rs 100 cr for Metro projects in Ahmedabad & Lucknow, development of airports in Tier I & II cities, and urban renewal plans...
DMRC is preparing the ground for consolidation of OOH business in the Metro space, and is likely to give out ad rights for periods up to...
The outdoor industry needs to collaborate with people beyond the out-of-home genre to give it a leap across the country
