Madhu S Datta, Chief - Marketing, Pantaloons Fashion & Retail Ltd, points out that brand custodians need to understand that the OOH medium is not limited...
Session was moderated by Sam Balsara, Chairman & MD, Madison World, and addressed by Alok Jalan, Managing Director, Laqshya Media Group, Bhavana Mittal, Head of Media,...
The outdoor industry needs to collaborate with people beyond the out-of-home genre to give it a leap across the country
The Convention will be a singular opportunity for industry leaders and professionals to assess the current market trends, advertiser demands and pain points, innovations, new technologies...
SelvelNext maintains the projection can be done on any platform, thus serving as an alternative OOH medium
As domestic and international traffic increases at key Tier II airports, a great number of advertising brands are likely to mark their presence in this OOH...
The tech-driven branding initiative is targeted at young commuters who appreciate innovation and quality service
The idea was to create a communication campaign that would resonate with every citizen in the city.
The campaign matches the adrenaline pumping effect of the show through some death-defying stunts created on the OOH platform.
LOMS turned a back-lit BQS into an innovation for ACC Cement in Patna.
