The entertainment brand planned a series of promotional on-ground activities including on-ground board game, slum painting and associated with Pinkathon for a special integration
Executed and handled by PrimeOutdoors, the brand captured 20 cities with outdoor branding
For the first time, Sony bring their proprietary technology to Indian market
Handled by MOMS, a digital site was programmed to change creative with the change of traffic signal in Pune
The network offers 3000+ DOOH screens from 15 cities having 1.5 million audiences and 500k daily impressions
An on-ground activation is to reinforce the importance of reusing and recycling for a sustainable future
The OOH campaign is further amplified with radio advertising which brand finds an effective synergy
The innovation showcases three flavours of the beverage claiming it to be ‘The Drink For All’
‘Don’t sell space, Sell idea’: Raj Kamble
Brands get creative with their installations to engage audiences at Ganesh Utsav hubs
