Combining digital with OOH in the most innovative way, Kinetic executes an OOH campaign with twitter interaction at vantage sites in Mumbai for Sab TV's show...
To engage the customers and give them an on-the-spot experience of the Open Network interface, a human-size interactive touch-screen was placed in a bus shelter in...
Tata Salt came up with the idea of energy popsicles for devotees and Dalda offered better glimpse of the deity along with branded Prasad containers etc...
The movie Ice Age was promoted through installations of life-size movie characters on Mumbai streets along with some motion-censored snowfall experiences at all PVR multiplexes across...
The technology used behind this latest innovation is based on 'addressable pixel programming', where every pixel is coded and mapped on the hoarding.
Considering the communication objective, Kinetic planned and executed a high decibel campaign across 26 towns.
When other media formats are going through rapid digital metamorphosis, how far can OOH lag from the digital boom? Outdoor Asia went out to do a...
The idea of a smart city is to bring in an inclusive growth through development of physical, institutional, social and economic infrastructure. Now, how important is...
Cadbury rolls out its OOH launch campaign for Bournvita biscuits through traditional as well as DOOH medium across 20 Indian cities.
Vodafone 4G's launch campaign in Kolkata saw traditional OOH formats along with metro and bus branding along with LED walls.
