Spread across 1.2lakh + sft across India, the campaign was launched in partnership with OMI, the outdoor agency arm of Laqshya Media
Vying for top position in poll results coverage, TV news channels invested in airport, corporate parks, malls and metro DOOH & ambient media to broadcast the...
The submission of bid and opening of Expression of Interest is on 17th May 2019
The airline chooses the digital network of T1 & T2 in Mumbai airport and also the large format outdoor sites at Terminal 1 to announce its...
Spread across 12 cities, the month-long campaign has been executed in print, digital, alternative and outdoor media
A mix of formats such as billboards, bus shelters and mall media has been used to garner maximum eyeballs
The Idea 4G - India ka Live Network campaign aims to alert people on civic rules with live data network
The contract has been awarded for a period of 2 years
Fears expressed that investments in new, high quality media may not yield the right returns in the short to medium term
The rights have been acquired for five years each
