Abhijit Sengupta, CEO, OAP also underlines the imperative of balancing media supply with demand
“South India Talks OOH provides an appropriate forum for the industry to collaboratively discuss and try to find solutions their issues and challenges,†says Shekhar Narayanaswami,...
Platinum Outdoor used visual appeal, influencers, in-store experiences and digital storytelling to position Continental Xtra as the epitome of a strong and aromatic coffee experience.
Jayesh Yagnik, CEO, MOMS OOH sees technology playing a pivotal role in the OOH growth process
‘Top-of-the-mind recall critical for demand generation, supply management’
"We went beyond conventional DOOH methods and introduced a colossal sculpture in the heart of the Arabian Sea, creating a buzz that rippled through the city",...
From the towering 120 ft. cut-out of Prabhas that commanded attention in popular malls, to the dominating omnipresence across major cities in India, the campaign immersed...
The campaign is timed with the holiday season
Vinkoo Chakraborty, President, Rapport Chrome (an OOH arm of IPG Mediabrands India) says that OOH has sustained its position as a pivotal medium for creating impact...
Campaign has been rolled out in major metros that include Delhi, Mumbai, Bengaluru, and Pune, on 200+ displays
