Platinum Outdoor used visual appeal, influencers, in-store experiences and digital storytelling to position Continental Xtra as the epitome of a strong and aromatic coffee experience.
Jayesh Yagnik, CEO, MOMS OOH sees technology playing a pivotal role in the OOH growth process
‘Top-of-the-mind recall critical for demand generation, supply management’
"We went beyond conventional DOOH methods and introduced a colossal sculpture in the heart of the Arabian Sea, creating a buzz that rippled through the city",...
From the towering 120 ft. cut-out of Prabhas that commanded attention in popular malls, to the dominating omnipresence across major cities in India, the campaign immersed...
The campaign is timed with the holiday season
Vinkoo Chakraborty, President, Rapport Chrome (an OOH arm of IPG Mediabrands India) says that OOH has sustained its position as a pivotal medium for creating impact...
Campaign has been rolled out in major metros that include Delhi, Mumbai, Bengaluru, and Pune, on 200+ displays
The quiz will go live at 4 PM; winner and runner-up of the quiz will receive cash prizes of Rs 20,000 and Rs 15,000, respectively.
Viren brings with him 15+ years of OOH industry experience and has worked with some of the top advertising brands in planning and executing their campaigns.
