The brand utilizes the 137ft (w) X32 ft (h) site to make noise about their new ResQ product range.
The brand's new campaign has been executed across 80+ towns involving more than 180 media options for a period of 45 days.
The quest to create Kingfisher's Good Times continues with the World's First Beer Dispenser triggered by Head-banging.
Most brands worth their products today list engaging activation somewhere on top of their must-do marketing initiatives. So what has been their experience? And will activation...
The second phase kicked off in Mumbai takes the people's engagement levels with hoardings to the next level.
British Airways has leveraged the digital medium in an innovative manner to bring alive its presence on hoardings.
The partnership will include innovative and exciting outdoor, cinema and TVC campaigns to position South Africa as the most preferred destination among potential Indian travellers.
Think OOH industry and you think men hobnobbing, sharing a smoke, haggling, ordering , bracing the the weather to make sure a site is up and...
'Communicate and Share' is what Tata Docomo has been trying to convey through their new brand promo'Open Up', a long duration 360 degree high-decibel campaign meant...
Pan masala brand Pan Villas executes a high recall campaign in North India
