In association with Lintas Initiative, Nokia cashed in on the outdoor medium to position its Lumia 920 cell phone as the'Most Innovative Smartphone.'
In sync with the God-fearing Indian mindset, McCann Erickson designed an activity to address drunken driving by giving a pinch of reality to the visitors of...
From exciting flash mobs to activations and catchy projections to interactive displays, a whole new genre titled'Experiential Marketing' has evolved in the Outdoor Advertising industry.
Of the 425 buses, 354 are big and 80 are small buses.
Samsung Life Insurance and Cheil Worldwide create interactive communication with a human touch to prevent suicide attempts from the bridge.
The company re-positions itself as "Prime Outdoors".
OOH is expected to grow at a moderate rate of 4.3 per cent.
The passengers will get a new and innovative shopping experience as they will be able to view a range of products on dynamic screens.
The tender includes a total number of 217 pole kiosks at Airoli Bridge and 2 hoardings (each of size 33m X 3m) at Airoli Toll Plaza...
As a promotion, Metro Shoes will launch an extensive pan-India outdoor and in-store media campaign.
