The New Zealand Outdoor media investment now stands at 3.3% of all media spend following a growth in annual revenue of 13.4% year-on-year over 2012.
With the launch of a new pan-India integrated promotional campaign, Movies Now Channel engages with its viewers through different mediums with OOH spearheading it.
Nike, Airtel, Coca-Cola among others go beyond the big league,Avinash Pant, Manchester United
The brand has drafted an exclusive BTL plan which includes OOH medium, mall activations and new initiatives like augmented reality and flash mob to promote its...
Ranked in order of OOH spending, the top 10 brands in 2013 were McDonald's Restaurant, Apple, Verizon, AT&T, Warner Bros Pictures, Chase, Samsung, MetroPCS, Microsoft, and...
A fleeting message should work well in a scenario where the audience only have fleeting seconds to register a brand presence. This seems to be the...
Haresh will continue with his responsibilities in India, but with his new designation as Regional Director for Posterscope -- Asia Pacific, he will also work across...
To invest Rs 270 cr in expansion; targets to increase its car fleet to 100,000 in 25 cities by 2025
The public utility tender will be treated under PPP model and BQS tender under revenue sharing model.
The international digital awards honors the finest digital signage across world under various categories.
