The new spot-based trading model will give advertisers the opportunity to target their campaigns to commuters more effectively
The brand campaign, planned and executed by Kinetic India, is targeted at a wide cross-section of consumers in over 30 cities across the country that include...
The #BeUnlimited OOH campaign, planned and executed by MOMS Outdoor Media Solutions, features ace sports personalities Saina Nehwal, Dipa Karmakar, Mandeep Jangra, Heena Sidhu, Rani Rampal,...
The exclusive contract provides for the OOH firm to design, develop, operate and market the media assets at the airport for 10 years
Digital revenue is sitting at 49.7% of total net media revenue year-to-date, an increase over the recorded 44.4% for the same period last year
Earlier, the Nagar Nigam was swooping down on the media firms that did not pay up the advertisement tax in part or full, but after the...
The agency will work on enhancing the reach of their work, make new connections and new stories, and inspire millions of young people to develop relationship...
The largest of their kind, the new 85” Spectacular screens will create powerful digital avenues in key commuter and pedestrian corridors throughout Southern Cross Station
The brand, in association with Active Media Innovations, converted select static billboards in Mumbai into smart boards through live projection
The deal will enable Publicis Media to catapult in the lucrative out of home business segment in India