Post an exhaustive process of meeting various agencies to an elaborate pitch process that included multiple agencies across India, IKEA finally have selected Dentsu Impact as...
Online fashion marketplace Myntra targets fashion savvy youth of Bangalore through outdoor media when it came to publicising their new feature"try and buy.
To enhance the communication, the brand did an LED innovation on billboard highlighting the features of the product at key congregation points.
Year-to-date 2016 the OOH industry is up 3.8 percent, and is outperforming the local media sector, which was down the first half of 2016, according to...
The movie Ice Age was promoted through installations of life-size movie characters on Mumbai streets along with some motion-censored snowfall experiences at all PVR multiplexes across...
Considering the communication objective, Kinetic planned and executed a high decibel campaign across 26 towns.
Leading online fashion marketplace Myntra has gone into an outdoor blitzkrieg in 6 cities for'End of Reason Sale'. Ecosys OOH delivered the campaign.
Fashion creatives on large outdoor formats invite fashionistas to login and shop.
Speaking on Day 1 at OAC 2016, Rahul Taneja, Chief Business Officer, Jabong highlighted the role OOH was playing in the success of Jabong.
The 12th edition of Outdoor Advertising Convention started with a fired up note from the motivational talk by best-selling author and leadership coach Prakash Iyer, who...
