The brand took the OOH route to highlight its support for the Indian contingent at the Jakarta Asian Games 2018
The rates have been revised in keeping with the expected advertising demand for these formats, and also to buoy the civic body’s revenue earnings
The airport has seen highest increase in passenger traffic volume among AAI airports
EDMC will consult SDMC on various OOH related matters such as tenders, media formats, and media pricing
The draft policy provides for advertising on bqs, skywalks, public transit stations, pre-defined areas in the city, pedestrian zones, street furniture, public parks, etc.
The OOH firm outbid competition from some of the biggest players in the airport media space to win the rights for a period of 10 years
With the help of technology, the company measures the impact through kilometres, real-time location, impression and tamper proof audits
DRMC is likely to be sharing 35% of the revenues accrued from branding of metro stations falling in SDMC jurisdiction
While targeting the TG at MINI Urban Drive, the company is utilising the live interaction in generating sales across major cities
The AOR will be managed by Mumbai office under the guidance of Navin Kathuria, EVP and Principal Partner, DDB Mudramax
