Pizza Hut taps into tier 2 and tier 3 cities with a strategic outdoor campaign in Katni, Madhya Pradesh, and Karad, Maharashtra, promoting its new Momo...
Before her current role at Polycab, Shwetal spent three years as the Chief Marketing and Communications Officer at Shoppers Stop.
The campaign, executed by GroupM OOH Solutions, featured eye-catching bus shelter installations in Delhi and colourful wraps on 20 buses in Mumbai, ensuring high visibility and...
Ashish Limaye, CEO of Craving Digital, discusses how digital content is reshaping advertising across industries, with a special focus on how technology is empowering brands to...
OpenDirect 2.1, the updated programmatic trading standard, allows OOH buyers to plan, buy, activate and report directly from premium publishers
Adonmo, co-founded by Sravanth Gajula and Sandeep Bommireddi, has secured $25 million in funding to expand its innovative digital advertising network and enhance its tech-driven solutions...
As the festive season approaches, Saket Agarwal, General Manager of Brand and Marketing at D'Decor, reveals how brands are harnessing the power of out-of-home advertising to...
The ad tech firm expands team with strategic new hires
Ben was earlier Global Head of Out of Home Media with dentsu International
With insights from Siddharth Anand Jha, Senior General Manager of Marcom, Havells India highlights its strategic approach to consumer engagement during the festive season through impactful...
