Panelists discuss the role of Activation in OOH Advertising and explore the question of whether Activation is a threat to traditional OOH.
The handbook'Vade Mecum' for out-of-home highlights various examples of innovation adding an extra edge to your business.
Allan Hill, Founder and CEO, ODEX, highlighted the need for the Indian OOH industry to embrace new technology which would pave the way for faster and...
The session'short term tenure ke side effects' focussed on how media owners and authority should jointly discuss the tenure issues to overcome them.
Torsten IIIgen shares how out-of-home may be constructed by increasing the attractiveness of the media
At OAC 2013, Torsten IIIgen, Design Director, Inros Lackner will share his experience on the aesthetics of the OOH medium.
In association with Vivaki Specialist Services, the brand used large sized media to create impact and imagery rather than going for reach and frequency.
Splashed on more than 10 media formats and 1000 media, Posterscope created an innovative and high impact campaign for Frooti.
Kolkata recently witnessed the catchy OOH campaign from Matrix, executed in association with Karukrit Advertising by creating brand awareness and highlighting the USP of the product.
A division of JPL, Jagran Engage, is making their footholds even stronger in II Tier cities
